Here’s Why Top Professionals Prefer Structured Content
Structured content saves companies the time, money, and frustration associated with constantly creating new content by making content reuse effortless. It also enhances the effectiveness and overall quality of published documents. Here’s why industry professionals prefer structured content and how it can improve the value of your company. Read More »
Is Structured Content Too Difficult?
Creating structured content requires a learning curve, but pays off enormously in the end. I remember learning to drive a car. I was both excited and terrified at the idea of operating a giant machine. While I was pretty good at book learning, actually getting out on the road was stressful. There were indicators and Read More »
Metadata for Customer Self-Service in Manufacturing
The problem of customer self-service is a huge one for manufacturers. You create products. Smart, innovative products that help our world keep turning. Your products solve problems, inspire us, or simply help us turn on the lights each day. The problem is the content. There’s just so much of it. From technical documentation to help Read More »
4 Stellar Examples of Content Personalization
In today’s world, personalization isn’t just nice to have - customers expect it. Personalization takes massive amounts of broadly applicable content and narrows it down to exactly the information relevant to your customer. It utilizes data to create a unique and more efficient user experience. Personalized content helps users know that the information they’re seeing Read More »
Is DITA Good for Search Engine Optimization (SEO)?
Everyone needs to know a little bit about SEO We are at the mercy of search engines. Websites like Google, Bing, Google, Baidu, and YouTube (owned by Google) have become as essential to online commerce as the sidewalk is to storefront business. It’s an inescapable fact that the searchability of your content is a crucial Read More »