Heretto Blog
Featured Posts
Should You Get a Technical Writing Certification in 2022? Top Programs to Consider.
Certifications can give you a professional edge that’ll help you become a well-rounded technical writer. Here’s what you should consider when looking into technical writing certification.
What's The Big Deal With Microcontent?
Microcontent refers to small, bite-sized pieces of content that follow detailed structuring rules and are rich in metadata. Come learn the characteristic of microcontent and what it means for your organization.
Recent Posts
COVID-19 and the Impact on Customer Self-Service
Lots of elements impact the adoption of new technologies and many of them are predictable to an extent. But the COVID-19 pandemic was a detour that no one saw coming. In-person interactions began using more and more self-service options. Touchless pay, self-checkout,...
Documentation Delivery That Increases Leads
Documentation is a big part of a customer’s purchasing process Content is king. But if you have amazing content that’s not easily accessible, you’re missing out on a huge opportunity. We know that customers use our documentation after they purchase our product or...
These 4 Mistakes Are Wrecking Your Help Site
We get it - the help site is not the most glamorous part of your organization. But, help sites are a prime place to build trust and a good reputation with your users. It’s where you can really show your expertise on your product, and how much you care about your...
Why Should I Create a Knowledge Base?
Here’s a not-so-secret secret — customers would actually prefer to solve their problems on their own. Sitting on hold to talk to a real person, or worse, some kind of bot, is everyone's last resort. But we can give people what they want. What if your customer...
Omnichannel Helps You Treat Customers Like Real People
Imagine walking into a busy clothing shop. You’re immediately greeted by a friendly salesperson. “Hi, welcome to Coats&More. We’re having a 15% sale today!” You thank the salesperson and head to a different part of the shop. A few minutes later you wander back and...
Introducing EK and Heretto’s Personalization Proof of Concept
We’re thrilled to announce a new partnership with Enterprise Knowledge! EK is the leading knowledge management firm that helps companies integrate Knowledge Management, Information Management, Information Technology, and Agile Approaches to help companies enterprise...
4 Stellar Examples of Content Personalization
In today’s world, personalization isn’t just nice to have - customers expect it. Personalization takes massive amounts of broadly applicable content and narrows it down to exactly the information relevant to your customer. It utilizes data to create a unique and more...
Is Structured Content Too Difficult?
Creating structured content requires a learning curve, but pays off enormously in the end. I remember learning to drive a car. I was both excited and terrified at the idea of operating a giant machine. While I was pretty good at book learning, actually getting out on...
Metadata for Customer Self-Service in Manufacturing
The problem of customer self-service is a huge one for manufacturers. You create products. Smart, innovative products that help our world keep turning. Your products solve problems, inspire us, or simply help us turn on the lights each day. The problem is the...
Here’s How Taxonomy Impacts Customer Experience
Your taxonomy strategy can make or break a customer’s experience with your product. Imagine opening up a restaurant menu and finding three choices: breakfast, lunch, and dinner. Under lunch the description says: “culinary delight featuring local ingredients in a...
What’s The Big Deal With Microcontent?
What is microcontent? Microcontent refers to small, bite-sized pieces of content that follow detailed structuring rules and are rich in metadata. Over the years technical content has moved away from document-based to microcontent-based. This allows content to be...
It’s Called Customer Experience, Not Prospect Experience
There are reasons the best customer experience continues post-sale. There’s a scene in Toy Story 2 where Andy drops Woody, his favorite toy, on the floor while saying: “I don’t want to play with you anymore.” That scene broke my millennial heart back in ‘99. Woody...