Heretto Blog
Featured Posts
Hello, Heretto! Rationale Behind Our Rebrand
We’ve rebranded to Heretto! As the world of content evolves, so do we. Here’s some insight regarding the why of our rebrand.
What Is ContentOps?
Content Operations, or ContentOps, is an oft-used term that needs a more solid definition. We’ll explore what it is, what it does, and how it works best.
Recent Posts
Survey Breakdown: 40-50% of TechDocs Teams Lack The Necessary Tools For Success
Team organization impacts the success of content more than we think. The main goal of us collecting all these survey data is to empower technical documentation teams and leaders with some knowledge about content relative to business value. In order to do that, we...
Survey Breakdown: 72% of Writers Aren’t Measured On Specific Content Goals
Value is impossible to prove if you’re not measuring anything. We found that 72.3% of respondents in our survey aren’t measured on specific content goals, leaving 27.7% being measured. When you’re trying to find the value of content, but aren’t measuring anything,...
Survey Breakdown: 33% Of Writers Can’t Report Their Own Value – Here’s How to Start
The first attention-grabbing result of our survey showed us that company decision-makers and technical communicators have different priorities when it comes to content. Companies view revenue growth as the top priority for content, but technical communicators view...
How Good Content Can Reduce Customer Support Costs
Customer support is paramount to keeping your organization's lights on. Customer support or cost savings. Which get’s the priority? It’s a fickle balance. Do you focus on the customer or the bottom line? Both are critical to the long-term success of your...
Survey Results: Measuring the Value of Technical Communications
Survey Results: Measuring the Value of Technical Communications Want to get a raise? Turn the heads of upper management? Bump up your team’s budget and have the powers-that-be on your side? We all want that and it’ll take a bit of corporate flexing, but we’re going to...
![[INTERVIEW] Mignon Fogarty AKA Grammar Girl: Journey From Tech Writer To Web Phenom](https://heretto.com/wp-content/uploads/2021/04/Grammar-Girl-Featured-Image-400x250.jpg)
[INTERVIEW] Mignon Fogarty AKA Grammar Girl: Journey From Tech Writer To Web Phenom
Patrick Well, I'm really excited about this because I feel like there's something about this industry that feels really personal in a lot of ways. A lot of people that I've met tie their identity to content creation in a really deep way that I feel isn't necessarily...
3 Reasons Employee Experience Is Important For Your Content
Good employee experience produces good customer experience. Your content connects the two. Companies, within all industries, are finally realizing the importance of their employee’s experience. Now, we’re not simply talking about happier employees with a clean...
3 Ways Your Content Is Killing Customer Experience
Your content is responsible for first impressions and second impressions — oh, and third impressions, too. If your company offers a product, a core aspect of your success is customers’ ability to actually use the product. Your work doesn’t end with a sale. In fact,...
4 Ways Heretto Prevents Content Messes in 2021
In a world of uncertainty, adaptability is key. There’s nothing like an international pandemic to force fast business model pivots. In the last year, we’ve seen companies’ IT infrastructures pushed to their limit or completely overhauled to manage technological...
Creating Content For Employee Experience & Customer Experience
Better content is bilateral. Human beings aren’t mindless consumers. Sure, we consume, but our consumption experience matters. Modern organizations are starting to realize this, which is one of the main reasons the producer-consumer relationship now compared to 20...
Content Quality Champions: Single Source Authoring & Simplified Technical English
Content Quality Champions: Single Source Authoring & Simplified Technical English How do you ensure that your content is consistent and follows your brand’s guidelines? How do you begin a project that’s consistent across your technical communications? Is it an...
Delivering Role-Based Content with Zoomin & Heretto
Delivering Role-Based Content with Zoomin and Heretto Technical product content is a key asset throughout the entire customer journey. As customers interact with your product or service, they need to find the information that’s most relevant and important to them....