Heretto Blog
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Should You Get a Technical Writing Certification in 2022? Top Programs to Consider.
Certifications can give you a professional edge that’ll help you become a well-rounded technical writer. Here’s what you should consider when looking into technical writing certification.
What's The Big Deal With Microcontent?
Microcontent refers to small, bite-sized pieces of content that follow detailed structuring rules and are rich in metadata. Come learn the characteristic of microcontent and what it means for your organization.
Recent Posts
4 Stellar Examples of Content Personalization
In today’s world, personalization isn’t just nice to have - customers expect it. Personalization takes massive amounts of broadly applicable content and narrows it down to exactly the information relevant to your customer. It utilizes data to create a unique and more...
Is Structured Content Too Difficult?
Creating structured content requires a learning curve, but pays off enormously in the end. I remember learning to drive a car. I was both excited and terrified at the idea of operating a giant machine. While I was pretty good at book learning, actually getting out on...
Metadata for Customer Self-Service in Manufacturing
The problem of customer self-service is a huge one for manufacturers. You create products. Smart, innovative products that help our world keep turning. Your products solve problems, inspire us, or simply help us turn on the lights each day. The problem is the...
Here’s How Taxonomy Impacts Customer Experience
Your taxonomy strategy can make or break a customer’s experience with your product. Imagine opening up a restaurant menu and finding three choices: breakfast, lunch, and dinner. Under lunch the description says: “culinary delight featuring local ingredients in a...
What’s The Big Deal With Microcontent?
What is microcontent? Microcontent refers to small, bite-sized pieces of content that follow detailed structuring rules and are rich in metadata. Over the years technical content has moved away from document-based to microcontent-based. This allows content to be...
It’s Called Customer Experience, Not Prospect Experience
There are reasons the best customer experience continues post-sale. There’s a scene in Toy Story 2 where Andy drops Woody, his favorite toy, on the floor while saying: “I don’t want to play with you anymore.” That scene broke my millennial heart back in ‘99. Woody...
Selling the Value of Content Deliverability
Successfully selling content deliverability means speaking the language of whomever you're selling to. Within the technical communication bubble, tech comm speak is a natural, professional language. Once outside of your department, tech comm speak causes translation...
Should You Get a Technical Writing Certification in 2022? Top Programs to Consider
Why consider a technical writing certification? Well, they have a few things going for them: They can offer chances for you to improve your current skills They can help you develop and hone more specialized skills They can aid in setting you apart from others...
Technology Isn’t a Substitute for Content Strategy
Tech doesn't make the content strategy. Just like the new golf clubs don't make you Tiger. The COVID-19 pandemic has changed the face of work, especially the move from brick-and-mortar, in-person work to distributed, remote work. In the process, organizations have...
Content Operations 101: Where People, Process, and Automation Converge
Organizations have been operationalizing every aspect of business. People Ops, DevOps, Business Ops, Revenue Ops, Marketing Ops, all the way up to Chief Operations Officers. If it’s a function of modern business, chances are an “ops” suffix has been tacked onto it. ...
5 Reasons To Ask Customers What They Want To Experience
Dictating every aspect of customer experience is customer-experience-tyranny. Nothing like a little hyperbole to start the article. But, it’s not far off! Think about it. Customer experience has been an ongoing and on-growing topic of conversation across global...
3 Ways To Improve Customer Experience with Content that Communicates
Communication is the foundation of better customer service. Not all content is created equal. From your user’s perspective, your content (whether through a support team or self-help content) either serves to communicate value, or add confusion. Ask yourself; “Does our...