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Heretto Blog

Featured Posts

Hello, Heretto! Rationale Behind Our Rebrand

We’ve rebranded to Heretto! As the world of content evolves, so do we. Here’s some insight regarding the why of our rebrand.

What Is ContentOps?

Content Operations, or ContentOps, is an oft-used term that needs a more solid definition. We’ll explore what it is, what it does, and how it works best.

Recent Posts

How Good Content Can Reduce Customer Support Costs

How Good Content Can Reduce Customer Support Costs

Customer support is paramount to keeping your organization's lights on. Customer support or cost savings. Which get’s the priority?  It’s a fickle balance. Do you focus on the customer or the bottom line? Both are critical to the long-term success of your...

Survey Results: Measuring the Value of Technical Communications

Survey Results: Measuring the Value of Technical Communications

Survey Results: Measuring the Value of Technical Communications Want to get a raise? Turn the heads of upper management? Bump up your team’s budget and have the powers-that-be on your side? We all want that and it’ll take a bit of corporate flexing, but we’re going to...

3 Reasons Employee Experience Is Important For Your Content

3 Reasons Employee Experience Is Important For Your Content

Good employee experience produces good customer experience. Your content connects the two.  Companies, within all industries, are finally realizing the importance of their employee’s experience. Now, we’re not simply talking about happier employees with a clean...

3 Ways Your Content Is Killing Customer Experience

3 Ways Your Content Is Killing Customer Experience

Your content is responsible for first impressions and second impressions — oh, and third impressions, too.  If your company offers a product, a core aspect of your success is customers’ ability to actually use the product.  Your work doesn’t end with a sale. In fact,...

4 Ways Heretto Prevents Content Messes in 2021

4 Ways Heretto Prevents Content Messes in 2021

In a world of uncertainty, adaptability is key. There’s nothing like an international pandemic to force fast business model pivots. In the last year, we’ve seen companies’ IT infrastructures pushed to their limit or completely overhauled to manage technological...

Creating Content For Employee Experience & Customer Experience

Creating Content For Employee Experience & Customer Experience

Better content is bilateral.  Human beings aren’t mindless consumers.  Sure, we consume, but our consumption experience matters. Modern organizations are starting to realize this, which is one of the main reasons the producer-consumer relationship now compared to 20...

Delivering Role-Based Content with Zoomin & Heretto

Delivering Role-Based Content with Zoomin & Heretto

Delivering Role-Based Content with Zoomin and Heretto Technical product content is a key asset throughout the entire customer journey. As customers interact with your product or service, they need to find the information that’s most relevant and important to them....

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