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Technical writing certification

Should You Get a Technical Writing Certification in 2022? Top Programs to Consider.

Certifications can give you a professional edge that’ll help you become a well-rounded technical writer. Here’s what you should consider when looking into technical writing certification.

Man sitting at computer writing microcontent

What's The Big Deal With Microcontent?

Microcontent refers to small, bite-sized pieces of content that follow detailed structuring rules and are rich in metadata. Come learn the characteristic of microcontent and what it means for your organization.

Recent Posts

4 Stellar Examples of Content Personalization

4 Stellar Examples of Content Personalization

In today’s world, personalization isn’t just nice to have - customers expect it.  Personalization takes massive amounts of broadly applicable content and narrows it down to exactly the information relevant to your customer. It utilizes data to create a unique and more...

Is Structured Content Too Difficult?

Is Structured Content Too Difficult?

Creating structured content requires a learning curve, but pays off enormously in the end. I remember learning to drive a car. I was both excited and terrified at the idea of operating a giant machine. While I was pretty good at book learning, actually getting out on...

It’s Called Customer Experience, Not Prospect Experience

It’s Called Customer Experience, Not Prospect Experience

There are reasons the best customer experience continues post-sale. There’s a scene in Toy Story 2 where Andy drops Woody, his favorite toy, on the floor while saying: “I don’t want to play with you anymore.” That scene broke my millennial heart back in ‘99. Woody...

Selling the Value of Content Deliverability

Selling the Value of Content Deliverability

Successfully selling content deliverability means speaking the language of whomever you're selling to.  Within the technical communication bubble, tech comm speak is a natural, professional language.  Once outside of your department, tech comm speak causes translation...

Technology Isn’t a Substitute for Content Strategy

Technology Isn’t a Substitute for Content Strategy

Tech doesn't make the content strategy. Just like the new golf clubs don't make you Tiger.  The COVID-19 pandemic has changed the face of work, especially the move from brick-and-mortar, in-person work to distributed, remote work.  In the process, organizations have...

5 Reasons To Ask Customers What They Want To Experience

5 Reasons To Ask Customers What They Want To Experience

Dictating every aspect of customer experience is customer-experience-tyranny.   Nothing like a little hyperbole to start the article. But, it’s not far off! Think about it. Customer experience has been an ongoing and on-growing topic of conversation across global...

3 Ways To Improve Customer Experience with Content that Communicates

3 Ways To Improve Customer Experience with Content that Communicates

Communication is the foundation of better customer service. Not all content is created equal. From your user’s perspective, your content (whether through a support team or self-help content) either serves to communicate value, or add confusion. Ask yourself; “Does our...

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