Delivering Role-Based Content with Zoomin and Heretto
- Why content personalization matters and how to achieve it
- The impact of role-based content on customer experience
- An overview of Zoomin and Heretto’s out-the-box connection
Patrick is Co-Founder and CEO of Heretto. Since starting Jorsek, Patrick has worked on a wide range of projects all focused on improving authoring, production, and distribution of content. Most recently, his primary focus has been empowering the users of Jorsek’s flagship product — Heretto — and generally advancing the product documentation industry.
Patrick is a software industry professional specializing in developing, productizing, and solving problems with product content software. He is a skilled developer, thoughtful manager, and passionate customer advocate.
When not doing all that, he can be found cruising around on his motorcycle, climbing something dangerous, or crafting the perfect cup of coffee, but definitely not all three at the same time. He lives in Rochester, NY with his son Ezra and dog Lloyd.
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