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Optimizing Tech Docs Content for SEO Pages with Jason Barnard

In this episode of Coffee and Content features guest “The Brand SERP Guy”, Jason Barnard. Patrick and Scott talk with him about why technical documentation teams might want to leverage their investments in structured content and semantic markup to increase the likelihood that their product content is featured by Google on search engine results pages (SERPs). They chat about the benefits of marking up technical support content in accordance with new schema types — FAQ, HowTo, and Q&A — in order to help improve knowledge center content SEO performance. And, we’ll take a look at some real-world results from companies that have adapted their content strategy to provide machine-processable metadata that helps Google serve up the content they produce when consumers ask Google for help finding answers to questions about their products and services.

ann rockey, the mother of structured content

Jason Barnard

Jason Barnard (The Brand SERP Guy) is a digital marketer who specializes in Brand SERP optimization and knowledge panel management.

Jason has also variously been a musician, a screenwriter, a songwriter and a cartoon blue dog.

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