Design 101 for Tech Writers Forced to Make Design Decisions

Hugely important to user experience isn’t just the content, it’s how it’s presented.

Join Scott Abel, The Content Wrangler, and Nate Pacelli, Director of UX at Heretto for this webinar that looks at some key principles of design that content developers should know for when they inevitably need to make design decisions.

Ever been part of a small team where, as they say, you need to wear a whole bunch of different hats? It’s pretty common across the techcomm industry, so it makes sense for technical content developers to have some design knowledge for when they need it in a pinch.

That’s what Nate is here to show you. Design doesn’t have to be a point of dread if you’re a technical writer. On the contrary, with some design principles in your quiver, you’ll be that much more ready when the hat switch comes.

Presenter: Nate Pacelli

Director of User Experience, Heretto

Director of User Experience at Jorsek, Professor of Graphic Design at RIT, and Printing enthusiast. Nathan Pacelli advances products by creating design ecosystems that highlight usability while maintaining brand continuity. His background in traditional print design and experience in digital products gives him the unique advantage of making sure designs are consistent from end-to-end.

Host: Scott Abel

Founder, CEO, Chief Strategist, The Content Wrangler

Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device, and in a language. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.

About the Presentation

Exporting your content while following simple design principles can have a huge impact on information retention and readability with users.

Depending on the size of your team, you may not have graphic design support and be faced with making design decisions for published output. We’ll explore some tips to ensure you are using good design principles.

In this webinar with0 Nate Pacelli, you’ll learn a bit about page layout, typography hierarchy, margins and columns, bleed settings, line length and height, mixed media layouts, accessibility, and more. All of these concepts will help transition between content to print and content to web.

These will be demonstrated in Adobe InDesign but will be applicable to any software you might use.

Attendees will learn: