Select Page

Hey there, we’re Heretto.


It’s a pleasure to meet you and welcome! We’re a pretty relaxed crew here. 

We’re here to help companies transform their knowledge, product, and learning content into customer and employee experiences worth talking about.

Our solution is a leading Content Operations platform designed to optimize creating, controlling, and deploying knowledge, product, and learning content for companies with complex products and services, global audiences, and intricate regulatory requirements.

We help organizations achieve truly scalable enterprise content infrastructure built on interoperability and hyper-personalized knowledge regardless of their industry. Our mission is to help our customers create better knowledge experiences for better customer experiences, better employee experiences, and more profitable organizations.

Built on the OASIS-certified open DITA standard, Heretto allows you to increase the relevance, accuracy, and personalization of content regardless of audience, medium, or language. Originally incorporated as easyDITA, our clients include the world leaders across diverse industries from high-technology software, manufacturing, insurance, medical devices, and many others. Heretto is a global company headquartered in Rochester, NY, with our European office located in Krakow, Poland.

The Folks Behind Heretto

Patrick Bosek, Co-Founder & CEO

Patrick loves all things content and applies his technical acumen to developing, productizing, and solving problems with product content software. This is why Casey and he started this company together. Outside of that, he rides his motorcycle and makes coffee that makes him feel as fast as his motorcycle. He lives in Rochester, NY, with his son, Ezra, and a dog named Lloyd.

Casey Jordan, Co-Founder & CPO

Casey has been driving innovation in content management for 20+ years. His passion for finding elegant solutions to complex problems and bringing them into reality started while studying physics at the Rochester Institute of Technology and continued when he co-founded Heretto. In his downtime, he is a father of two, a Judo and Brazilian Jiu-Jitsu instructor, and enjoys portrait and wildlife photography.

dan hurwitz headshot

Dan Hurwitz, CRO

Dan is a startup executive with a background in scaling the operations of SaaS/tech businesses. He helped build several successful companies with the philosophy that your people are your greatest asset, and effective leadership is a key element to outstanding results. Dan is a fitness fanatic who loves the outdoors. You can find him road cycling on country roads in the summer and skiing throughout the U.S. in the winter. He lives in southern, CT with his wife, kids and Labrador Retrievers, Mike and Dave.

Paul Connolly, VP of Product Development

With over 20 years of experience in software development, Paul specializes in building and leading high-performance teams throughout every aspect of the software development lifecycle. He greatly enjoys the process of crystalizing business visions down into efficient, maintainable software solutions. When he’s not learning new programming languages or frameworks, Paul also loves spending time with his family and playing jazz guitar.

Eric Barr CTO Headshot

Eric Barr, CTO

Eric is an engineering leader who loves to code. He has over 20 years’ experience building enterprise SaaS systems serving 100’s of millions of people and collecting billions of data points. He has three super powers— building teams, triage, and databases. Briefly, he was an attorney which proved useful during years of technology Mergers and Acquisitions where he evaluated deals, integrated the companies and ran global engineering teams. As a servant leader he loves collaborating and learning something every day. Eric lives in Hoboken, NJ with his wife and son. When he’s not at the keyboard, you can find him running a really long way along the Hudson River.


Think you’ve got the chops to join our ContentOps shop? You’re in the right place. Hop aboard one of the most innovative SaaS teams in the Content Operations landscape. 

Request Demo