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Technical writing certification

Should You Get a Technical Writing Certification in 2022? Top Programs to Consider.

Certifications can give you a professional edge that’ll help you become a well-rounded technical writer. Here’s what you should consider when looking into technical writing certification.

Man sitting at computer writing microcontent

What's The Big Deal With Microcontent?

Microcontent refers to small, bite-sized pieces of content that follow detailed structuring rules and are rich in metadata. Come learn the characteristic of microcontent and what it means for your organization.

Recent Posts

How Does Structured Content Impact SEO?

How Does Structured Content Impact SEO?

Search Engine Optimization, or SEO, is an important part of content strategy for any business. It’s how people discover your website and online content through a search engine. You want your business to pop up right at the top of the search page so more potential...

Make Secure Access a Reality with Personalization

Make Secure Access a Reality with Personalization

Your organization’s knowledge base is one of your greatest assets. Your knowledge base helps you sort and store company information for easy access. You can even use your knowledge base to create a dynamic help site.  We’ve talked a lot about personalization before....

What is a Single Source Of Truth?

What is a Single Source Of Truth?

Single source of truth (SSOT) describes a state of being for company knowledge. In this state, all company knowledge is stored and managed centrally. The knowledge is arranged and delineated in a way that avoids all overlaps and duplication. In this post, we’ll...

COVID-19 and the Impact on Customer Self-Service

COVID-19 and the Impact on Customer Self-Service

Lots of elements impact the adoption of new technologies and many of them are predictable to an extent. But the COVID-19 pandemic was a detour that no one saw coming.  In-person interactions began using more and more self-service options. Touchless pay, self-checkout,...

Documentation Delivery That Increases Leads

Documentation Delivery That Increases Leads

Documentation is a big part of a customer’s purchasing process Content is king. But if you have amazing content that’s not easily accessible, you’re missing out on a huge opportunity. We know that customers use our documentation after they purchase our product or...

These 4 Mistakes Are Wrecking Your Help Site

These 4 Mistakes Are Wrecking Your Help Site

We get it - the help site is not the most glamorous part of your organization. But, help sites are a prime place to build trust and a good reputation with your users. It’s where you can really show your expertise on your product, and how much you care about your...

Why Should I Create a Knowledge Base?

Why Should I Create a Knowledge Base?

Here’s a not-so-secret secret — customers would actually prefer to solve their problems on their own. Sitting on hold to talk to a real person, or worse, some kind of bot, is everyone's last resort.  But we can give people what they want.  What if your customer...

Introducing EK and Heretto’s Personalization Proof of Concept

Introducing EK and Heretto’s Personalization Proof of Concept

We’re thrilled to announce a new partnership with Enterprise Knowledge! EK is the leading knowledge management firm that helps companies integrate Knowledge Management, Information Management, Information Technology, and Agile Approaches to help companies enterprise...

4 Stellar Examples of Content Personalization

4 Stellar Examples of Content Personalization

In today’s world, personalization isn’t just nice to have - customers expect it.  Personalization takes massive amounts of broadly applicable content and narrows it down to exactly the information relevant to your customer. It utilizes data to create a unique and more...

Is Structured Content Too Difficult?

Is Structured Content Too Difficult?

Creating structured content requires a learning curve, but pays off enormously in the end. I remember learning to drive a car. I was both excited and terrified at the idea of operating a giant machine. While I was pretty good at book learning, actually getting out on...

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