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Technical writing certification

Should You Get a Technical Writing Certification in 2022? Top Programs to Consider.

Certifications can give you a professional edge that’ll help you become a well-rounded technical writer. Here’s what you should consider when looking into technical writing certification.

Man sitting at computer writing microcontent

What's The Big Deal With Microcontent?

Microcontent refers to small, bite-sized pieces of content that follow detailed structuring rules and are rich in metadata. Come learn the characteristic of microcontent and what it means for your organization.

Recent Posts

These 4 Mistakes Are Wrecking Your Help Site

These 4 Mistakes Are Wrecking Your Help Site

We get it - the help site is not the most glamorous part of your organization. But, help sites are a prime place to build trust and a good reputation with your users. It’s where you can really show your expertise on your product, and how much you care about your...

Why Should I Create a Knowledge Base?

Why Should I Create a Knowledge Base?

Here’s a not-so-secret secret — customers would actually prefer to solve their problems on their own. Sitting on hold to talk to a real person, or worse, some kind of bot, is everyone's last resort.  But we can give people what they want.  What if your customer...

Introducing EK and Heretto’s Personalization Proof of Concept

Introducing EK and Heretto’s Personalization Proof of Concept

We’re thrilled to announce a new partnership with Enterprise Knowledge! EK is the leading knowledge management firm that helps companies integrate Knowledge Management, Information Management, Information Technology, and Agile Approaches to help companies enterprise...

4 Stellar Examples of Content Personalization

4 Stellar Examples of Content Personalization

In today’s world, personalization isn’t just nice to have - customers expect it.  Personalization takes massive amounts of broadly applicable content and narrows it down to exactly the information relevant to your customer. It utilizes data to create a unique and more...

Is Structured Content Too Difficult?

Is Structured Content Too Difficult?

Creating structured content requires a learning curve, but pays off enormously in the end. I remember learning to drive a car. I was both excited and terrified at the idea of operating a giant machine. While I was pretty good at book learning, actually getting out on...

It’s Called Customer Experience, Not Prospect Experience

It’s Called Customer Experience, Not Prospect Experience

There are reasons the best customer experience continues post-sale. There’s a scene in Toy Story 2 where Andy drops Woody, his favorite toy, on the floor while saying: “I don’t want to play with you anymore.” That scene broke my millennial heart back in ‘99. Woody...

Selling the Value of Content Deliverability

Selling the Value of Content Deliverability

Successfully selling content deliverability means speaking the language of whomever you're selling to.  Within the technical communication bubble, tech comm speak is a natural, professional language.  Once outside of your department, tech comm speak causes translation...

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