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Survey Results: Measuring the Value of Technical Communications

Want to get a raise? Turn the heads of upper management? Bump up your team’s budget and have the powers-that-be on your side? We all want that and it’ll take a bit of corporate flexing, but we’re going to get it.

To help you get there, we’re on a mission to show how valuable you are in your company. We asked you questions, now we’re going to break down the answers. Join us for the second step in our journey to measure and present the value of technical communication.

Rafi Pryntz-Nadworny, Jorsek’s Marketing Operations Manager, will present the results of the survey and provide some commentary and ideas on how to help you show your team’s value.

Scott Abel, The Content Wrangler, will join Rafi in a lively discussion about the results, how they compare and contrast with other surveys, and what all this means for the future of the profession.

Attendees will learn:

    • What indicators technical communicators use to measure their success
    • The alignment between team and company goals
    • Where many teams get stuck in gathering, interpreting, and reporting metrics

Rafi Pryntz-Nadworny

Rafi Pryntz-Nadworny is an experienced market operations manager. He views marketing as a tool for problem-solving and loves to tackle complex puzzles. He has a fascination with fostering creativity and often will pull from an array of disciplines to improve an outcome. Outside of work he enjoys surfing and cooking.

Scott Abel

Known affectionately as The Content Wrangler, Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device, and in a language. Scott is the Founder, CEO, and Chief Strategist at The Content Wrangler, Inc.
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